News Release

release date: November 16, 2005

BRC’s “Showmanship Meets Scholarship” Approach to Experience Design Draws Over 400,000 Visitors in Less Than Six Months; Museum Lauded as Innovative and Amazing

BURBANK, CA – BRC Imagination Arts, one of the world's leading creators of distinctive experience exhibits for museums, corporate visitor centers and heritage attractions, announced today that Sentosa Images of Singapore Experience Center on Sentosa Island in Singapore (http://www.sentosa.com.sg/) has received a THEA (Themed Entertainment Association) award for Outstanding Achievement in the "Reinvention of a Cultural Heritage Center" category. BRC designed the immersive exhibits that tell the story of Singapore’s rich history, heroes and values.

The Themed Entertainment Association (TEA) today announced a total of just 13 recipients of the 2005 THEA Awards for excellence in new museums and attractions around the world.

THEA Awards, considered the most prestigious honor within the themed entertainment industry, recognize achievement and excellence in the creation of compelling places and experiences. Each year, hundreds of highly regarded venues from around the world compete for recognition, including the world’s biggest and best theme parks, museums, aquariums, visitor centers, science centers and more. All location-based attractions are eligible, and only approximately a dozen awards are given out annually.

This is the 10th THEA award given to a BRC Imagination Arts production, and one of the over 250 international awards garnered by BRC over 25 years.

The revitalized Sentosa Images of Singapore attractions include three unique experience zones:

• The Warehouse of the Four Winds, which uses theatrical magic to guide guests through a fantastic world illustrated by the story of a little girl whose grandfather was a founding partner of the Four Winds Trading Company;
• Singapore Adventure, a dynamic series of thirteen interpretive tableaus; and
• Singapore Celebrates, which explores the childhood dreams and ancient wisdom of Singapore’s best-loved traditions and holidays, giving international tourists a taste of Singapore’s rich cultural diversity and reminding modern families of the “old stories” that continue to instruct, bring joy and shape us culturally.

“This is an excellent example of consumers seeking out localized experiences to gain a greater appreciation for the places they visit, and embracing immersive experiences that remain true to authentic cultural histories,” said Bob Rogers, founder and chairman of BRC Imagination Arts. “The THEA award reflects BRC’s ability to tap into the rich history and cultures that make Singapore a global symbol of hope, while also taking full advantage of Sentosa Island’s stunning scenery and resources.”

About BRC Imagination Arts

Founded in 1981, BRC Imagination Arts is the leader in the design, creation and production of innovative and immersive experience-based attractions for museums, experiential marketing, theme parks and cultural heritage sites worldwide.

BRC projects have consistently exceeded the expectations of clients and visitors, and have a proven track record of economic sustainability and the industry's best record for on time, on budget performance. Clients include Abraham Lincoln Presidential Museum, Ford Motor Company, General Motors, NASA, Disney, Warner Brothers and Universal Studios. With offices in California, Amsterdam and the United Kingdom, BRC has been honored with over 250 international awards for creative excellence including two Academy Award nominations and nine THEA Awards for Outstanding Achievement in themed entertainment. The company is currently engaged in major projects in the U.S., China, Japan, Singapore, South Africa, the UK, and Sweden. For more information, visit www.brcweb.com.