US Looks to Shanghai Expo to Help Ease Distrust...
Rebranding America: USA Pavilion at Shanghai Expo aims to charm Chinese

Eindhovense BRC krijgt 'Oscar' attractiebouw...

Eindhovens bedrijf onderscheiden voor attractie...

Disney effect to wash over Expo 2010...

The Heineken Experience Wins Thea Award for Outstanding Achievement...

U.S. gets in gear for Expo 2010...

BRC Imagination Arts is producing a show that celebrates American ingenuity with a parable about a girl building an oasis out of a vacant lot.

Abraham Lincoln Presidential Library and Museum ranks first among presidential museum attendance...

Disney Legends recall Walt Disney and the 'Yes, if....' way of management...

BRC Imagination Arts Tapped for Fifteen New Projects Globally; Prepares Two Highly Anticipated Pavilions for the 2010 World Expo in Shanghai...

U.S. Secretary of State Hillary Clinton paid a visit to 2010 Shanghai Expo site...

The Louisiana Old State Capitol undergoes transformation...

What museums can learn from theme parks in the art of interactive, immersive entertainment...

Secretary of State Hillary Rodham Clinton talks up USA Pavilion, Shanghai Expo 2010

World Expo 2010 USA pavilion groundbreaking in Shanghai!

It's official: the USA Pavilion (USAP) at Shanghai Expo 2010 is a done deal. BRC Imagination Arts is creating the multimedia guest experience. The USAP will explore the “Better Cities, Better Life” theme of the expo by telling a story through the voice of a Chinese-American woman living in the year 2030, who was a visitor to the Shanghai expo in 2010...

US enters Shanghai Expo 2010 arena

The theme of Shanghai Expo 2010 is Better City, Better Life, and BRC Imagination Arts, the design firm behind the Abraham Lincoln Presidential Museum, among other projects, is creating the interior exhibits...

NASA’s Kennedy Space Center embarks on new journey to educate and inspire tomorrow’s space explorers!

Country’s Most Visited Space Complex Taps Long-Time NASA Partner BRC Imagination Arts to Create New Visitor Attractions That Inspire Today’s Youth to Become Part of the Space Program...

Join us on Facebook!

We created a fan page which we hope all of you will join and participate in. Take a look! Just sign into facebook and search for BRC Imagination Arts and become a fan. If you don’t have a facebook account, now is the time to join. You won’t be able to participate if you don’t have an account. The best part is it’s free.

Bob Rogers is featured alongside Walt Disney, Ray Bradbury, Arnold Schwarzenegger, Jerry Bruckheimer, and others in Harry Chandler's new book, Dreamers in Dream City.

Heineken Experience in Amsterdam makes extensive use of media and technology...

The New Heineken Experience Opens:
View Project Video

The New Heineken Experience - Amsterdam

So how does a brand, which is recognized worldwide, reengage its consumers and reinvent its story? The US-based BRC Imagination Arts, one of the world’s leaders in experiential marketing, has developed the New Heineken Experience – an interactive journey through the history of the brand and the brewing process. The experience is housed in the former Heineken Brewery in Amsterdam....

The Emerging Digital Museum

Are digital technologies changing the way we learn, think and communicate? What might these changes mean for the future of museums? What do digital-savvy guests look for in museum experiences? This blog discusses projects, people and methods for improving the future of guest experiences.

We are seeking multidisciplinary perspectives that cut across the realms of research, design and education. The Emerging Digital Museum will also be a session at 2009 American Association of Museums conference....

The Heineken Experience reopens in Amsterdam

The remodeled version lives up to its name, a cross between corporate museum and a chance to achieve rapture with one of the world's most-recognized beer brands...

The Heineken Experience

Designed by US-based BRC Imagination Arts, the revamped attraction will take guests on an interactive journey through the brewing process and even offer them the opportunity to create and take home their own personalised bottle of Heineken...

TEA  Recognizes BRC Imagination Arts’ Projects, Executives

Grants Thea Award to Arizona Science Center’s “Forces of Nature” Gallery, Names BRC’s Scott Ault to TEA International Board of Directors..

Bob Rogers to Receive The Order of Lincoln, Illinois' Highest Honor

Rogers Selected for His Role in Designing and Producing the Award-Winning Abraham Lincoln Presidential Museum, the Country’s Most-Visited Presidential Museum...

New Heineken Experience reopens in Amsterdam

Hans Maris, Manager of the Heineken Experience, commented: "The attraction is looking great after the renovation. We've enlarged the Heineken Experience to accommodate the increasing number of visitors, and we've introduced a variety of new, interactive and entertaining elements in the tour. The museum continues to tell the story of the Heineken company and family, with of course the opportunity to enjoy a cold Heineken. BRC Imagination Arts did a fantastic job in redesigning the attraction. We're looking forward to opening our doors again to the public." ...

New science exhibit takes kids by storm...

If you want to find Forces of Nature, the popular $1.5 million gallery at Arizona Science Center, follow the sound of the screaming first-graders.

Since the permanent gallery debuted in April, it has become one of the most popular destinations in the center...

BRC Imagination Arts Selected as Experience Designer for unique Sport Experience Heerenveen in the Netherlands

BRC Imagination Arts, one of the world’s leading creators of brand, entertainment, and educational experiences, today announced it is working with Sportstad Heerenveen BV to design the new Sport Experience Heerenveen (SEH), a state-of-the-art “experience center” in The Netherlands. BRC is developing the overall concept design, theme, and unifying story for the SEH.

Arizona Science Center,
Forces of Nature Gallery Grand Opening
(PDF download)

The Forces of Nature Gallery is devoted to understanding and respecting Earth as a dynamic planet, allowing guests to experience the earth as never before, where colossal amounts of energy are captured and matter is recycled again and again between land, air and water.

We Can Just Leave Right Now ...
Theming, Presidential Libraries and Space Shuttles
by Chuck Roberts

Tasting Space at Kennedy Space Center

Buzz Aldrin was among the three dozen astronauts who showed up at Kennedy Space Center (KSC) to ride the new Shuttle Launch Experience (SLE) on opening day. The $60 million, 44,000-square-foot visitor attraction at Cape Canaveral FL blends showmanship with simulation to give visitors an authentic taste of what it is like to ride a NASA space shuttle.

BRC Imagination Arts Continues to Expand its Ranks

Kennedy Space Center Shuttle Launch Experience Designed by BRC Imagination Arts Wins THEA Award

BRC Imagination Arts Selected As Experience Designer For Floriade 2012 Venlo

Engaging the Imagination

Bob Rogers and the experts at BRC Imagination Arts continue to test the limits of technology and special effects as they bring out the best in creative attractions.

Heineken Taps BRC Imagination Arts To Redesign The Heineken Experience In Amsterdam