BRC Imagination Arts
 

The Bird and the Robot

 

PORTFOLIO

The Bird and the Robot - experiential marketing

We fondly remember Bird and The Robot as BRC's first hit, often hailed as one of the little gems of EPCOT. A spirited toucan (whose name is "Bird") and an industrial robot ("Tiger") star in this innovative, vaudeville-style stage show that illustrates how dreams can become reality for automotive manufacturing and production. In the presentation, amusing, action-packed moments arise when the robot breaks into show business to learn some "amazing tricks of the trade" from the toucan.

Bird and the Robot was intended to run for 2 to 4 years. It finally retired after a spectacular 14 year run (1982 to 1996) in order to make way for new replacement shows created for GM by BRC.

Client: General Motors, World of Motion Pavilion, EPCOT
Orlando, Florida

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