The Ford Rouge Factory is the home of what architect and “green” visionary William McDonough described as the “next Industrial Revolution—a new paradigm of productivity, based on the processes of nature.” Here, BRC created and produced a world-class visitor experience highlighting the people, products and processes behind Ford Motor Company’s commitment to a sustainable future for industrial manufacturing.

The experience begins at the Henry Ford Museum, where visitors embark on a Bus Tour to the Ford Rouge Dearborn Truck Plant. A state-of-the-art visitor center (Gold LEED Building) at the factory offers two multiscreen theaters, numerous touchscreen interpretive displays and an 80-foot-high observation deck overlooking the world’s largest “Green” roof atop the factory. Visitors then get to walk through part of the assembly plant and explore the environmentally friendly 21st-century automotive production techniques employed by the Ford Motor Company.

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