How do you brand an entire country? That’s what BRC Imagination Arts was asked to do for the United States at World Expo 2005 in Aichi, Japan. Visitors from around the globe experienced an inspiring new look at American ingenuity at The Franklin Spirit, a multimedia theatrical spectacle created and produced by BRC Imagination Arts for the U.S. Pavilion at Expo 2005. The show wowed visitors with layered multiple projection surfaces, in theater effects and an uplifting story of humankind’s potential to learn from “Nature’s Wisdom”—all presented in an environmentally conscious venue that reflected the Expo’s green design guidelines.

This award winning show was attended by more than 2 million visitors during the six-month run and was rated daily as the best pavilion by visitors of the Expo.