Great Wall World Cultural Heritage Park

BRC Imagination is pleased to tell the story of The Great Wall of China – the physical manifestation of one of the most fascinating and important stories the world has ever known. This World Cultural Heritage Park will entertain and enlighten the 8 million visitors who come to see the Great Wall each year. These visitors will travel through time to witness how the Great Wall came to be, and to experience what life was like for the people who built the Wall at Badaling.

This World Cultural Heritage Park will showcase the many facets of this UNESCO and dedicated world heritage sight – historical preservation, social balance, and ecological sustainability. BRC will tell this monumental story, and also facilitate the ability of 8 million guests to experience this magnificent Wonder of the World with ease and comfort, with no compromise in the environmental integrity of the site. By collaborating with cultural advisers, government officials, and a variety of design professionals, BRC helped guide the preservation objectives, which dealt with biological and climatological issues and sustainable strategies for the Badaling scenic region.