The Henry Ford Museum

The Henry Ford Museum is already a prestigious institution, much loved by its guests.

BRC was flattered and delighted to have been asked to help reinvent this American classic. BRC created a Concept Master Plan that will help the Henry Ford Museum refresh itself and add new life and energy to its impressive artifact collection. The New Henry Ford Museum will tell mesmerizing stories of innovation and optimism derived from the collection and from the life of Henry Ford. A host of new shows, attractions and exhibits will emphasize the human side of innovation, enabling the museum to make a lasting emotional connection to guests.

Some highlights of the Concept Master Plan: a dramatic new entry plaza, a state-of-the-art "storyteller theater," a series of highly immersive exhibit halls designed around compelling new themes and new themed retail and restaurant venues.