YGGDRASIL:

Scandinavian Adventure Park

Location: Malmö, Sweden

Client: City of Malmö

Scope: Master Planning and Concept Development

BRC Imagination Arts partnered with a visionary development team from the city of Malmö, Sweden, to conceptualize and plan an “adventure garden” theme park promoting the rich cultural and environmental heritage of the beautiful Öresund region of Scandinavia.

Named after the world tree from Norse mythology, the “Yggdrasil” adventure park will combine the best practices in sustainable design and cultural heritage tourism with masterful storytelling and entertainment technology. Three core themes—Imagination, Heritage and Nature—will weave together into a fulfilling story-based destination that includes: an enchanted forest, a nighttime spectacular based upon a popular Norse myth, a Viking experience zone and an Expo-style pavilion showcasing Swedish technology and innovation. 

The result will be a one-of-a-kind place that nurtures the health and well-being of the local community, while kindling the imaginations of visitors from near and far.