Niagara Experience Center

“The future of Niagara Falls depends upon two things: what nature does, and what people do.”
-Paul Gromosiak, Historian and Author

"Get Closer to one of Nature's Greatest Wonders"– that's what the Niagara Experience Center will be all about. BRC Imagination Arts is teaming with community leaders, planners and design consultants to create a new kind of cultural heritage experience. The Niagara Experience Center will provide guests with the thrilling, visceral experience of getting closer than humanly possible to the sweet thunder of Niagara Falls. Working closely with the city and the state park department of New York, we'll help restore and expand the original vision of Frederick Law Olmstead, so that Niagara can fulfill its destiny as one of the most rewarding and cherished natural tourist destinations in the world.

At the same time, BRC will immerse guests in the history, mythology, and spirit of this beloved world wonder. One of the highlights of the experience is "the living river," which transforms hundreds of millions of years of geological and geographic history into a dazzling 5-minute "living map" presentation. This is how the education process works best – by "lighting a fire" of inspiration, and creating a powerful empathy with the natural world.