One of the world's great brands is now an experience. Dive into the universe of VW.

At the Gläserne Manufaktur, guests will embark on a fascinating journey into the world of Volkswagen. Through a captivating array of multimedia shows, live demonstrations, hands-on exhibits and visual displays, guests will be given an unprecedented and highly entertaining emersion into the cutting-edge technology and Old World craftsmanship of one of the world's great automotive brands.

Highlights of the guest experience include Vision World, a multimedia "global theater" that allows VW and its guests to take the pulse of the planet right this second, and a multimedia factory tour that reveals the secrets of VW's exciting new assembly process and the exceptional care and craftsmanship that go into each VW automobile.

The world's first Real-Time Earth Observatory is here. Vision World, the premiere guest experience in the Volkswagen Gläserne Manufaktur in Dresden, Germany, is a 60-foot geodesic dome designed to reflect our living, breathing planet. This creates a complete environment both inside and out. The globe is composed of over 500 programmable fiber optic panels. Inside, guests are surrounded by continuous live streaming data about real-time earth events and statistics as they happen, including weather patterns, land tremors, volcanic activity, and birth and death rates.

As guests enter Vision World Sphere, they view a live Internet feed that runs real-time around the circumference of the dome. Simultaneously, state-of-the-art digital animation runs vertically providing more detailed planetary imagery and information. The interior platform spans almost two-thirds of the diameter of the sphere, allowing a 260° perspective and creating a visceral experience for the guests - completely immersed in the world spawned by this concurrent timeline of global information and images.

BRC created six attractions for the Gläserne Manufaktur visitor experience:

• Vision World - A real-time "earth observatory" that allows VW and its guests to take the pulse of the plant right this second.
• Virtual Test Drive - An actual Phaeton mounted on a full fidelity motion simulator, allowing guests to test drive the car through a variety of virtual worlds.
• Car Configurator - A three-meter-wide touch screen that invites guests to choose from various options and configure the Phaeton of their dreams. Guests then have their photo inserted next to the car in a scene of their choosing. The resulting image is printed out on a brochure they can take home.
• Techwall - This exhibit explains the workings of the Phaeton's cutting-edge information/entertainment/ communication system. Guests are encouraged to interact with an actual unit from the car and are given information and feedback on a screen above.
• Virtual Production Tour - A kiosk-based exhibit that provides an up-close view of the assembly process. All the steps in the assembly process are explained in detail with a special emphasis on those that are new and innovative.
• Delivery Experience - When a customer comes to pick up their new Phaeton, the car is presented to them in a dramatic sound and light show.