BRC Imagination Arts, in collaboration with Universal Creative, conceptualized and produced this heartfelt tribute to the Universal Studios brand and the magic of motion pictures.

Viewers enter into a 1920s-style movie theater for a multiscreen celebration of motion picture storytelling, hosted by the world’s greatest living director, Steven Spielberg. The show consists of a montage of classic scenes from famous Universal productions, inviting viewers to explore humankind’s deep emotional connection to the stories and characters that have shaped our lives and our century. As the show finishes, the center projection screen lifts, allowing the audience to enter a re-creation of a movie set that perfectly matches what viewers just saw on screen. 

Ultimately, Motion Picture Magic™ reminds everyone that the true magic of the movies is what happens in the hearts of the audience.

Project Credits and Acknlowledgements