BRC Imagination Arts employed the visual power of large-format film—projected onto a screen over five stories tall—to convey the thrill and excitement of being a NASA astronaut. The film stars the real men and women of the NASA astronaut corps, who invite the audience in for a behind-the-scenes look at how they train and prepare for in-flight situations. By combining the personal reflections of the astronauts with 15-perf 70mm footage of them working toward launch day, BRC created a proud portrayal of these heroic explorers.