"Hands down one of the best museums I have visited!"

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BRC Imagination Arts TURNING BRANDS INTO DESTINATIONS™

Abraham Lincoln Presidential Library & Museum


Unbelievable as it sounds, America’s greatest president didn’t have a Presidential Library. The Illinois Historic Preservation Agency (IHPA) possessed an amazing collection of Lincoln artifacts, but it was stored far from public view. Parts of Lincoln’s story were told at New Salem, Gettysburg, Ford’s Theater, the Lincoln Home, and elsewhere, but there was no central location that presented the whole Lincoln story, a story that has the power to inspire future generations to embrace Lincoln’s values and strive toward his vision of a compassionate American society.

The IHPA selected BRC to create an unforgettable experience that not only withstands the scrutiny of historians, but also captures the hearts and imagination of people of all ages and backgrounds. The result is the award-winning first truly experiential museum in the world. Although other museums featured a few interactive galleries, the ALPLM was designed to fully immerse visitors in the story, thus connecting a modern, media-savvy audience with the real Abraham Lincoln. The ALPLM has inspired visitors–especially the younger generations–to “find the Lincoln in themselves.” In so doing, BRC created a place that raises the bar for museum experiences in the 21st Century.

RESULTS

  • First 5 years attendance over 160% of estimated projections.

  • Book/gift shop revenue more than double estimated projections.

  • Food and Beverage revenue more than double estimated projections.

  • Love mark and key tourist attraction for the State of Illinois.

AWARDS

  • 2005 Themed Entertainment Association’s THEA Award for Outstanding Achievement

  • 2005 Lincoln Group of New York Award of Achievement for scholarship

  • Voted 2014 TripAdvisor’s TOP 25 Museums in the United States

  • 5 Star Rating on Trip Advisor

  • 4.5 Rating on Yelp

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