Unbelievable as it sounds, America’s greatest president didn’t have a Presidential Library. The Illinois Historic Preservation Agency (IHPA) possessed an amazing collection of Lincoln artifacts, but it was stored far from public view. Parts of Lincoln’s story were told at New Salem, Gettysburg, Ford’s Theater, the Lincoln Home, and elsewhere, but there was no central location that presented the whole Lincoln story, a story that has the power to inspire future generations to embrace Lincoln’s values and strive toward his vision of a compassionate American society.
The IHPA selected BRC to create an unforgettable experience that not only withstands the scrutiny of historians, but also captures the hearts and imagination of people of all ages and backgrounds. The result is the award-winning first truly experiential museum in the world. Although other museums featured a few interactive galleries, the ALPLM was designed to fully immerse visitors in the story, thus connecting a modern, media-savvy audience with the real Abraham Lincoln. The ALPLM has inspired visitors–especially the younger generations–to “find the Lincoln in themselves.” In so doing, BRC created a place that raises the bar for museum experiences in the 21st Century.