BRC & JRA Teaming On Project In Sweden

release date: March 11, 2003

Burbank, Calif. -- BRC Imagination Arts and Jack Rouse Associates are teamed once more. Working for the City of Malmö, Sweden, the BRC/JRA team will be planning and concepting an as yet unnamed Tourist Attraction in Malmö.

Mr. Boo Kinntorph, the first IAAPA president outside the United States, a member of the IAAPA Hall of Fame and past president of Liseberg Park, Gothenburg, Sweden is the advisor to the client. "We're very excited to have such an internationally recognized team working on this project. The fact that we were able to get both of these companies is wonderful for the project."

"Our collaboration on Sentosa Singapore Island proved to be so successful, we decided to continue the cooperation - we make a great team," said Bob Rogers, President and CEO of BRC Imagination Arts.

"We've developed a very solid working relationship. This project in Sweden is a logical move for JRA and BRC to continue our working partnership", said Jack Rouse, CEO of Jack Rouse Associates.

Malmö is Sweden's third largest city located in the southwest portion of the country opposite Copenhagen in the Öresund Region adjacent to the new fixed link bridge between Sweden and Denmark. The economic feasibility study of the project will be conducted by Economics Research Associates (ERA), Los Angeles. ERA will be working closely with the BRC/JRA team and the City of Malmö.

BRC Imagination Arts is one of the world's leading innovators in the creation of non-fiction attractions, for clients as diverse as , NASA and the Abraham Lincoln Presidential Library and Museum.

Jack Rouse Associates has designed award winning experiences for museums and other attractions worldwide, including Chicago's Field Museum; the Green Bay Packers Hall of Fame; England's award-winning Technology Center for Coalbrookdale; the Fort Worth Zoo; and Volkswagen's Autostadt.

For more information about BRC, please contact Lori Reyes-Baker at lbaker@brcweb.com. To contact Jack Rouse Associates, email Sara J. Bennett at sbennett@jackrouse.com. ERA can be contacted by emailing John Robinett at john.robinett@econres.com.