Abraham Lincoln Presidential Library & Museum
Working closely with Illinois State and Lincoln historians, BRC created the first truly experiential museum in the world. The Abraham Lincoln Presidential Library and Museum is a captivating and immersive visitor experience where showmanship is supported by impeccable scholarship. Today, it is ranked as one of the top museums in the United States and is considered a must-visit Presidential Library. For over a decade, it has led the charge for reimagining and innovating 21st century museums, continuing to connect a modern, media-savvy audience with the real Abraham Lincoln through emotionally engaging storytelling.
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- First 5 years attendance grew past original projections.
- Book/gift shop and Food/Beverage revenue more than double estimated projections.
- Love mark and key tourist attraction for the State of Illinois.
- 2005 Themed Entertainment Association’s THEA Award for Outstanding Achievement
- 2005 Lincoln Group of New York Award of Achievement for scholarship
- Consistently Voted one of TripAdvisor’s Top 25 Museums in the United States
- 5-Star Rating on Trip Advisor
- 4.5 Rating on Yelp