Wish You Were Here: How Pink Floyd's 'Their Mortal Remains' Exhibit Transforms Guests

Wish You Were Here: How Pink Floyd's  'Their Mortal Remains' Exhibit Transforms Guests

As seen on Forbes

On a recent trip to Europe, Christian Lachel had the good fortune to tour the museum exhibition, "Pink Floyd’s 'Their Mortal Remains,'" at the Victoria and Albert Museum (V&A) in London. Prior to visiting, he was a casual Pink Floyd fan at best...

Here are four principles of transformation that businesses can adopt from the Pink Floyd experience...

Unlock The Six Secrets Of Transformative Experiential Marketing

Unlock The Six Secrets Of Transformative Experiential Marketing

As seen on Forbes

Think about the best novel you’ve ever read or the best movie you’ve ever watched. What made it stick with you? Why might you return to it time and again?

Likely, the experience of going on an emotional journey with the main characters made you feel differently about yourself or appreciate the world around you in a new way. It touched your heart. It transformed you.

Clearly, it’s not easy. But there are six secrets that the most successful experiential marketers use to create experiences that matter to their audiences...

Walt Disney’s E.P.C.O.T – Let’s Build It!

Walt Disney’s E.P.C.O.T – Let’s Build It!

EPCOT was created with a unique mission, described in Herzen’s quote above: “To awaken people by dreaming their dreams more clearly than they dream themselves.” Walt Disney’s entire life was devoted to this premise. The world needs his optimism, energy and enthusiasm more than ever. He’s the one who told us what to do:

“All our dreams can come true, if we have the courage to pursue them.”

“The Mystic Chords of Memory” – President's Day, 2017

“The Mystic Chords of Memory” – President's Day, 2017

President’s Day has a special meaning for everyone at BRC. Our pride and joy, the Abraham Lincoln Presidential Museum in Springfield, Illinois, has welcomed almost four million guests in its eleven-plus years. In creating the Lincoln Museum, we spent six years exploring Lincoln’s astonishing life story. What we learned continues to guide us in both our professional and personal lives.