What do your customers yearn for in their hearts? They want to belong to something greater than themselves. They want to find a “tribe” that shares their values and ideals. They want to share, laugh and celebrate with people like themselves. They want to be part of something that might continue to influence the world after they’re gone. In other words, they want meaning.
The story and values of the Stars Wars universe — good versus evil, love over fear, hope against despair — are eternal. These values anchor the adventure that Luke and I went on together. When I emerged from that theater as Jedi Knight in Training, I had the confidence to go on daring adventures in my own life.