Transformational Experiences: The Key To Building Lasting Relationships through the Power of Star Wars

Transformational Experiences: The Key To Building Lasting Relationships through the Power of Star Wars

What do your customers yearn for in their hearts? They want to belong to something greater than themselves. They want to find a “tribe” that shares their values and ideals. They want to share, laugh and celebrate with people like themselves. They want to be part of something that might continue to influence the world after they’re gone. In other words, they want meaning.

The story and values of the Stars Wars universe — good versus evil, love over fear, hope against despair — are eternal. These values anchor the adventure that Luke and I went on together. When I emerged from that theater as Jedi Knight in Training, I had the confidence to go on daring adventures in my own life.

The Benefits Of A Brand Home Destination

The Benefits Of A Brand Home Destination

More and more leading brands are creating brand home destinations. A great brand home destination captures the heart of the guest. It is an expression of brand emotion: the love that turns casual customers into passionate, loyal believers in the brand.

The trend toward creating these destinations is, in part, driven by the preferences of millennials. Research reveals that three out of four millennials prefer to spend their money on experiences rather than things. These millennials visit billion-dollar theme parks, attend summer action blockbuster film screenings and rock out at festivals like Coachella. All three of these are high-impact, high-emotion experiences. A great brand home destination uses many of the same design strategies of these experiences: engagement, emotion and sensory pleasure.

What’s Worth Doing?

What’s Worth Doing?

This year BRC opened the Jameson Distillery Bow St. Experience in Dublin, Ireland. We designed, built and opened the United States of America Pavilion at Expo 2017, Astana, Kazakhstan. We opened “The Power of Rock” at the Rock and Roll Hall of Fame in Cleveland, Ohio. And finally we opened “The Stories of the Bible” in Washington, D.C. We are proud of all these. Each is a success, touching hearts, producing smiles and making memories. But that isn’t the project I’m thinking of. It’s a project we did to support our local community.

Wish You Were Here: How Pink Floyd's 'Their Mortal Remains' Exhibit Transforms Guests

Wish You Were Here: How Pink Floyd's  'Their Mortal Remains' Exhibit Transforms Guests

As seen on Forbes

On a recent trip to Europe, Christian Lachel had the good fortune to tour the museum exhibition, "Pink Floyd’s 'Their Mortal Remains,'" at the Victoria and Albert Museum (V&A) in London. Prior to visiting, he was a casual Pink Floyd fan at best...

Here are four principles of transformation that businesses can adopt from the Pink Floyd experience...

Unlock The Six Secrets Of Transformative Experiential Marketing

Unlock The Six Secrets Of Transformative Experiential Marketing

As seen on Forbes

Think about the best novel you’ve ever read or the best movie you’ve ever watched. What made it stick with you? Why might you return to it time and again?

Likely, the experience of going on an emotional journey with the main characters made you feel differently about yourself or appreciate the world around you in a new way. It touched your heart. It transformed you.

Clearly, it’s not easy. But there are six secrets that the most successful experiential marketers use to create experiences that matter to their audiences...

Walt Disney’s E.P.C.O.T – Let’s Build It!

Walt Disney’s E.P.C.O.T – Let’s Build It!

EPCOT was created with a unique mission, described in Herzen’s quote above: “To awaken people by dreaming their dreams more clearly than they dream themselves.” Walt Disney’s entire life was devoted to this premise. The world needs his optimism, energy and enthusiasm more than ever. He’s the one who told us what to do:

“All our dreams can come true, if we have the courage to pursue them.”