Heineken Experience

“Wonderful experience! Incredibly well-designed, great entertainment, beer tasting, makes you feel the experience from the moment you step inside until you get out.”
— TripAdvisor

Prior to 2008, the Heineken Experience received 350,000 annual visitors. In 2016, it hosted over 1 million visitors, and is on track to exceed that in 2017.  Working closely with Heineken, BRC designed a new story-driven experience that shattered all attendance projections and KPIs, and is now one of the top performing brand homes in the world. This surge is coupled with growing brand loyalty ratings to match guests’ love for one of Amsterdam’s top attractions. 

For more information on this project, please contact us. 


  • Reached over 1 million visitors in 2016. 
  • Guest satisfaction increased significantly.



  • Visitors continue to vote the Heineken Experience
    “Best Tourist Attraction in Amsterdam” year after year.
  • 2015 Certificate of Excellence Award
  • Top Ten Must-Do’s in Amsterdam USA Today  
  • 2014 Traveler’s Choice Award Trip Advisor
  • 2008 THEA Award for Outstanding Achievement
  • Consumer AV Interactive Media Installation of the Year