Here's the latest news from BRC around the world:
The Power of Emotional Brand Storytelling and Experience Marketing
“Entertainment has always revolved around creating an engaging and emotional story. Great stories touch the heart of the audience and take people on unforgettable journeys. The same is true for brand stories. Unforgettable customer experiences have a strong central theme that provides structure, and their narratives reflect shared audience values.” - Christian Lachel, Executive Creative Director and Vice President at BRC Imagination Arts.
READ FULL ARTICLE HERE:
Skyword Content Standard
ROCK AND ROLL HALL OF FAME UNVEILS NEW HALL OF FAME EXHIBIT
The Rock & Roll Hall of Fame is getting ready to shine in the spotlight when its induction ceremony returns to Cleveland next month. Adding to the Rock Week excitement, the new Hall of Fame, an entire floor celebrating Inductees, opens April 7 during Celebration Day at the Museum with free admission. It cranks up the fan engagement and gives Rock Hall visitors a chance to voice their choice for who should be in the Rock & Roll Hall of Fame. The new experiences cap off the latest phase of the Rock Hall’s multi-year, multi-million-dollar transformation, which included the opening of the Power of Rock Experience in the Connor Theatre this past summer.
BARNUM MUSEUM IN PARADE MAGAZINE
Executive Director of the Barnum Museum, Kathleen Maher, along with our own Bob Rogers, CEO of BRC Imagination Arts, and Matt Solari, Creative Director, discuss the larger than life renovation and the fascinating world of P.T. Barnum, coming to The Barnum Museum in Bridgeport, CT.
READ FULL ARTICLE HERE:
BRC Imagination Arts is headed to SXSW with TWO exciting panels on the future of experiential marketing and how to connect fans even more with the power of music. Learn more below:
"Create Magic: 6 Experiential Storytelling Secrets"
Monday, March 12th at 11:00 am
Featuring BRC's Christian Lachel and panelists from Jameson Irish Whiskey and The Henry Ford Museum!
"Striking a Chord with Today’s Music Fans"
Thursday, March 15th at 3:30 pm
Featuring BRC's Brad Shelton and panelists from the Ryman Auditorium, The Rock and Roll Hall of Fame, and The Ravinia Festival.
JAMESON DISTILLERY BOW ST. RECIPIENT OF DISTILLERY AWARD
Whisky Magazine, Icons of Whisky Awards 2018 named Jameson Distillery Bow St. Visitor Attraction of the Year! Jameson Distillery Bow St. has seen a rise in visitor numbers with guests coming from around the world to experience the new distillery offerings.
The editors of Event Marketer magazine announced the winners of the 2017 Experience Design & Technology Awards, the world's largest and only recognition program celebrating best-designed live experiences and most powerful engagements delivered by brands and partners worldwide. We are very excited to announce that the The Power of Rock Experience at The Rock and Roll Hall of Fame has been awarded a 2017 Experience Design & Technology Award for Best Museum Environment.
Unlock The Six Secrets Of Transformative Experiential Marketing
Christian Lachel discusses the six steps that the most successful experiential marketers use to create experiences that matter to their audiences.
Read it on Forbes.
Greg Harris, CEO of the Rock and Roll Hall of Fame and BRC's Creative Director, Christian Lachel discuss keeping your business fresh by taking advantage of — and even creating — opportunities to make every day an event in, "Make Your Brand Memorable By Creating And Capitalizing On Events." in Investor's Business Daily.
Executive Creative Director, Christian Lachel will be speaking at BizBash NYC in October on The Art, Science, and Magic of Experiential Storytelling.
A recent study revealed that more than 59 percent of chief marketing officers recognize branded experiences as pivotal to creating ongoing relationships with key audiences, a move that reinforces the value and power of in-person events. It’s a trend that reflects the growing consumer desire for real experiences and two-way conversations that connect with them in a deeply personal way. Whether you are a meeting planner, event specialist, or brand marketer, this session will explore how to create emotionally engaging experiences. Christian will share how to create meaningful experiences that inspire and transform guests, drive business results, and leave a lasting impression.
Ravinia Festival, North America’s oldest and most diverse outdoor music festival, just announced future plans for an interactive music exhibit, The Music Box.
The building will contain a 65-seat indoor theater with interactive exhibits and a few gallery spaces. Ravinia management and BRC Imagination Arts came together and created a special effects show to illustrate the emotional power of music. Highland Park expects the exhibit to be completed by summer of 2019. An outdoor dining veranda will also be added in 2018.
- UrbanMatter - "Ravinia Festival Plans a New Exhibit That Shares 'The Power of Music'"
Christian Lachel was a featured guest for On Brand Podcast where he discusses creating brand homes and experiences and how to celebrate the world of the audience.
“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences through his work at BRC Imagination Arts creating “homes” for brands like Ford and Jameson. We explored all of this and more on this week’s On Brand podcast.
POWER OF ROCK EXPERIENCE OPENS AT THE ROCK AND ROLL HALL OF FAME
The new Power of Rock Experience gives fans a front row seat to the greatest live performances from the Rock Hall vault and offers unprecedented access to legendary inductees. The new signature experience opens to the public July 1.
The Power of Rock Experience was a multi-year collaboration between the Rock Hall design team, Westlake Reed Leskosky and world-renowned experience design agency BRC Imagination Arts.
“Rock and roll music has a singular power to inspire and connect us,” said Christian Lachel, executive creative director and vice president at BRC Imagination Arts. “It’s unlike any other art form and we set out to capture that energy and raw emotion in an experience that can be appreciated by everyone.”
brc presents at cannes lions international festival of creativity
BRC's Christian Lachel moderated a session on Scenography and The Art of Experiential Marketing with Jameson Irish Whiskey, Ford ,Heineken and AmorePacific. They explored how their brands apply the principles of scenography to create share-worthy experiences that deepen consumer loyalty and leave them with a long-lasting emotional souvenir.
- Business & Finance - "How the Irish are making their mark at Cannes Lions this week"
CHRISTIAN LACHEL NAMED ONE OF BIZBASH'S MOST INNOVATIVE PEOPLE IN EVENTS AND MEETINGS
USA PAVILION ASTANA OPENS
BRC Imagination Arts is proud to share that the USA Pavilion in Astana, Kazakhstan is officially open! The USA Pavilion experience celebrates this Energy of Life through the imagination, innovation, and ingenuity of the American people.
- Forbes – "With World Expo 2017, Kazakhstan Takes Another Step Into the Global Stage"
- Forbes – "5 Reasons to visit World Expo 2017 Astana Now"
- Astana Times – "Astana Expo 2017 kicks off with dazzling show, concert, and fireworks"
- InPark Magazine – "USA Pavilion Designed by BRC Imagination Arts to Explore “Infinite Energy” at Astana 2017"
GUINNESS STOREHOUSE IS TOP IRISH TOURIST ATTRACTION
Fáilte Ireland, the Irish tourist development authority, has published its annual list of the country’s top attractions.
Most of the attractions included in the list registered good growth during 2016. After years of strong performance, Dublin’s Guinness Storehouse retained the top spot with 1.6m visitors and potential brand ambassadors.
ravinia FESTIVAL to host two-season celebration of bernstein centennial
The Ravinia Music Box is expected to open in 2019 with a major Bernstein traveling exhibit that will include personal mementos and the composer’s piano. The new building, to be erected in underutilized space beyond the north lawn seating area, will include two galleries and a 65-seat theater featuring a paced experience created by BRC Imagination Arts.
tripadvisor reveals top-trending us attractions
The Grand Ole Opry is the “hottest” attraction in the US this spring, according to a report from TripAdvisor. The Nashville music hall and 24 other attractions have been rated based on year-over-year search activity on the TripAdvisor's travel review website.
JAMESON DISTILLERY BOW STREET OPENS
Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys, has announced the reopening of the home of Jameson in Smithfield, Dublin, following a total investment of €11 million.
- Forbes - "Jameson Distillery in Dublin Debuts New Look And Ultimate Whiskey Tasting Adventures"
- Irish Independent - "Inside Dublin's €11 million new Jameson Distillery experience"
- Brandchannel - "Take a Bow: 5 Questions With Jameson’s Iconic Distillery Refreshers" featuring Christian Lachel and John Carroll
- Joe Magazine - "Inside Jameson Distillery Bow St. - We take a look around their newly renovated home"
- Attractions Management, Leisure Media - "That's the Spirit" featuring Christian Lachel
Rock & Roll Hall of Fame Receives Historic Donation for Transformation Project
Undertaking the biggest transformation in its 21-year history, The Rock & Roll Hall of Fame has received a historic $9 million donation from Chris and Sara Connor to create the Connor Theater. When it opens this summer, the theater will house an epic signature experience featuring arena-quality sound, larger-than-life video screens and fan interactivity that will bring audiences closer to their favorite artists than ever before.
Chicago Blues Experience announces plan for Loop museum
The Chicago Blues Experience, a proposed 50,000-square-foot museum that had been hoping for a sweet home on Navy Pier, will instead be setting up shop in the Loop.