Brand & Narrative Strategy
Foundation
Find the Story Only You Can Tell
We uncover the emotional truth at the heart of your brand or subject and build a Deep Story™ framework that holds across every experience, every touch point, every team member, and every part of your story world.
In Our Words
“For us, it always starts with the heart. We connect the heart of the audience with the heart of the brand or subject in a way that endures, and that benefits both.”
Brad Shelton, VP Experience and Story, BRC Imagination Arts
The Gap
When the Story Lives on a Slide, Not in the Experience
A lot of brand and content strategy is excellent in the pitch deck and gone by opening day. Designers interpret it one way, content vendors another, operations a third. The thread frays at every handoff. By year two, the story exists in archived presentations and not in the experience itself. Many agencies sell strategy and then walk away. The team that arrive after them are left to guess what the original intent was.
The Craft
Strategy Built for the Team Who Will Deliver It
We start by finding the emotional truth shared between your brand or subject and your audience. From that truth, we build a Deep Story™ narrative framework: themes, key messages, voice, character, and the thematic red thread that runs through every design and experience choice. Because BRC also designs, produces, and helps build and support the experience operations, we write the strategy for the people who will deliver it. The Deep Story™ framework reaches the architect, the show writer, the digital team, and the guide on day one and well beyond.
In Our Words
“A brand and content strategy that only lives on a slide is useless. We write it for the experience it must emotionalize and the team who has to deliver it, every day.”
Matt Solari, VP Creative and Story, BRC Imagination Arts
The story changes everything that follows.
A Reframing
Amorepacific StoryGarden, Osan, South Korea
Amorepacific had a belief worth building around, that beauty can change the world, and a Chairman who could trace it back to his grandmother making camellia oil by hand. BRC found the emotional truth shared between that family story and the guests who would come, then built a narrative framework that carried it through eight galleries without leaning on words. Scent, sound, touch, and image became the language. Designed for employees and beauty partners, the StoryGarden became a destination the public seeks out, by appointment, and a THEA Award winner.
The Chuan Malt Whisky Distillery, Emeishan, China
Pernod Ricard built China’s first prestige malt whisky distillery at the foot of Mount Emei, a sacred mountain that has drawn poets and pilgrims for centuries. The story had to honor Scottish whisky craft and Chinese cultural heritage at once, with neither giving way to the other. BRC grounded the whole narrative in shan shui, the ancient idea of mountain and water in balance, the same harmony found in the name and in the whisky. The experience centre was named Asia’s Leading Distillery Tour in 2024.
Begin
Start with the Story, Then Build It
Every great experience and destination begins with a great story. If you are shaping a new museum, creating a cultural destination or refreshing a brand for what comes next, the work starts with a clear narrative foundation. Brand and Narrative Strategy is where most BRC partnerships begin, and we can carry that story all the way through to opening day and the years that follow. Let’s find the one worth telling.