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- Ravinia Music Box Experience Center
Ravinia Music Box Experience Center
Project Details
Overview
The Ravinia Music Box is a music presentation designed to thrill and enchant those who crave sensory-rich, high-impact entertainment. There has simply never been anything like this experience at any comparable venue.
Challenge
The Chicagoland schools no longer teach music. That means that most people don’t “age into” a love for classical music as they turn 50. How could Ravinia create an attraction that initiates young guests into this rich world of music by inspiring them instead of teaching them, so that they’ll seek out classical music and sustain the Festival?
Solution
We meet the audience where they are. Employing tools like immersive media, 360 digital sound, astonishing visuals and rich storytelling, we put the guest at the center of an adventure into the heart of music, transcending speech and touching every heart.
Key learnings
To achieve a difficult goal, think differently about the approach. Here, we embraced the narrative tools often associated with more modern kinds of popular music. We fill the senses and stir the emotions. We welcome guests into the revelation that music—ALL music—is one of life’s greatest miracles.
