Abraham Lincoln Presidential Library & Museum

“ALPLM is an amazing museum. Exceeding expectations and delighting the family at each exhibit...”
— Twitter

Working closely with Illinois State and Lincoln historians, BRC created the first truly experiential museum in the world. The Abraham Lincoln Presidential Library and Museum is a captivating and immersive visitor experience where showmanship is supported by impeccable scholarship. Today, it is ranked as one of the top museums in the United States and is considered a must-visit Presidential Library. For over a decade, it has led the charge for reimagining and innovating 21st century museums, continuing to connect a modern, media-savvy audience with the real Abraham Lincoln through emotionally engaging storytelling.

For more information on this project, please contact us. 


  • First 5 years attendance grew past original projections.
  • Book/gift shop and Food/Beverage revenue more than double estimated projections.
  • Love mark and key tourist attraction for the State of Illinois.



  • 2005 Themed Entertainment Association’s THEA Award for Outstanding Achievement
  • 2005 Lincoln Group of New York Award of Achievement for scholarship
  • Consistently Voted one of TripAdvisor’s Top 25 Museums in the United States
  • 5-Star Rating on Trip Advisor
  • 4.5 Rating on Yelp