As BRC Imagination Arts Celebrates Its 40th Anniversary, Founder Bob Rogers Sits Down With Magali Robathan Of Attractions Management

As the company celebrates its 40th anniversary, Rogers is more interested in looking forwards than looking back. “I can’t wait to see what the team does next,” he says. New projects for 2021 include a “technically astonishing” stadium tour for the Las Vegas Raiders, the creation of a distillery experience for Horse Soldier Bourbon with architects Rogers Stirk Harbour & Partners in Kentucky, US and the opening of Johnnie Walker Princes Street – Diageo’s flagship whisky experience in the heart of Edinburgh, Scotland.