Christian Lachel in Marketing Dive: Spirit brands and next-gen experiential marketing
Spirit brands concoct multisensory shindigs for next-gen experiential marketing
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Horse Soldier Bourbon breaks ground for world-class distillery experience in Somerset-Pulaski County
A commitment made in 2019 to build a world-class distillery experience in Somerset-Pulaski County was strengthened today as members of the Horse Soldier Bourbon team broke ground for the company’s $200-million investment.
World Food Center Given the Definitive Green Light
The World Food Center Experience has been given the green light by the Provincial Executive of Gelderland and the Municipality of Ede, confirming the project's continued advancement.
Johnnie Walker Princes Street in AdWeek
This summer, whisky brand Johnnie Walker will invite consumers to come walk with it in the heart of the country’s capital when it opens the doors of its long-awaited visitor experience.
From Sports Business Journal: Tours Of Allegiant Stadium Helping Raiders Grow Revenue — And Fan Base
The Raiders and BRC created a tour that appeals to Raider Nation and creates new loyalists through an immersive experience that uses the facility as a backdrop to share the team’s storied history.
Christian Lachel In Forbes: Purposeful Storytelling And The Decade Of Change
We have all the available resources to keep the Earth clean and not only habitable, but hospitable. Purposeful storytelling will help propel these resources into action.
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Herbert Hoover Presidential Library and Museum to be updated for first time since 1992
After nearly 30 years without being updated, the 31st U.S. president’s historical museum is finally ready to look to the future.
Bob Rogers to Lead Annual Legends Panel at IAAPA Expo 2021
The legends behind The Amazing Adventures of Spider-Man will take part in the annual Legends Panel on Wednesday, Nov. 17 during IAAPA Expo 2021 in Orlando, Florida.
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40 Years of Transformative Human Experiences
From Stadiums to Distilleries, BRC has consistently shaped the future of the consumer experience, creating transformative human experiences for communities of people around the world.
Absolut Home And Glenkinchie Distillery, The Lowland Home Of Johnnie Walker, Win Big At Transform Awards Europe 2021
The Transform Awards Europe celebrate the transformative power of branding and rebranding throughout thee continent. BRC's Absolut Home and Glenkinchie Distillery both received awards.