BRC Imagination Arts at TEA Inspire 2026: Speaking, Moderating, and Celebrating the Craft

The themed entertainment community gathers annually for TEA Inspire, and this year, BRC Imagination Arts has a visible presence in two of the event’s most compelling moments. From spotlighting new industry voices to deconstructing award-winning landmarks, BRC is helping define the future of immersive storytelling.

Alicia Hungerford: The Power of Connection

On April 29, Alicia Hungerford will represent BRC as a featured speaker during the TEA Spotlight Sessions. Alicia will share the core principles that drive BRC’s creative rigor: thoughtful storytelling and a steadfast belief in the power of shared experiences to inspire global audiences.

Case Study: How to Train Your Dragon (Isle of Berk)

The following day, BRC founder Bob Rogers will moderate a deep-dive case study panel dedicated to the Isle of Berk at Universal Epic Universe. This Thea Award-winning land is one of the most celebrated themed entertainment achievements in recent memory. Bob will be joined two of the creative minds whose collaboration brought Berk to life.

• Chris Oliver, SVP of Engineering and Safety
• Katy Pacitti, Senior Director and Executive Producer

Together, they will explore the intersection of storytelling, engineering, and design, and how they can come together at the highest level.