Christian Lachel at the Brand Experience Center Conference 2026

BRC Imagination Arts’ Chief Creative Officer Christian Lachel recently moderated a highly-discussed session on inclusive design at the Brand Experience Center Conference 2026, held at the Guinness Storehouse in Dublin.

The second edition of the conference brought together leaders from across the brand experience world to explore how physical brand homes can serve as genuine community anchors.

The session moderated by Christian focused on accessible design and was praised by many delegates as a standout one. The conversation between Christian, Paul J. Ralph (author of Blindly Wheeling) and Eimear Gallagher (safety and compliance manager at Diageo Irish Brand Homes) delved into the real-world implications of accessibility, sharing a framework for moving beyond standard compliance toward experiences that are truly inclusive.

Christian highlighted the vital difference between being technically accessible and designing brand experiences that genuinely foster a sense of belonging, a principle that sits at the heart of our creative approach.