News

Expo 2031 Minnesota USA has appointed BRC Imagination Arts, one of the world’s leading experience design firms, to lead the pavilion’s creative design and development, including its immersive visitor experiences. For more than four decades, BRC has created iconic destinations, museums, brand homes, and exposition pavilions that welcome millions of visitors annually. “Creating the host […]

BRC Imagination Arts’ Chief Creative Officer Christian Lachel recently moderated a highly-discussed session on inclusive design at the Brand Experience Center Conference 2026, held at the Guinness Storehouse in Dublin. The second edition of the conference brought together leaders from across the brand experience world to explore how physical brand homes can serve as genuine […]

The Department of State is pleased to announce the selection of ES Global—in partnership with Trahan Architects and BRC Imagination Arts—to design and construct the USA Pavilion at Expo 2025 Osaka.

The October 2024 BRC Book Club is here. Here's what the team was reading this month, in their own words.

In this episode of Masters of Storytelling, Maya talks to Krista Berger, Global head of Dolls at Mattel about the importance of play, localizing global brands, and the careful listening required to sustain a brand as iconic as Barbie. 

In this episode of Masters of Storytelling, Maya talks to Ryan about the building and leading teams, the careful work of scaling businesses, the art of telling stories that resonate, and how to be yourself in the face of bygone corporate expectations.

The July 2024 BRC Book Club is here. Here's what the team was reading this month, in their own words.

In this Masters of Storytelling Mini Series, Maya talks to BRC Leadership about the power of sports stories, why we tell them, and the technical, creative, and production innovation that has to come together in order to celebrate and create new fans.

In this episode of Masters of Storytelling, Maya talks to Joe about the art of packaging ideas, the difference between fake and faux, and why if you treat your customers like the individuals that they are they will be your customers forever. 

In EP7 of Masters of Storytelling, Maya talks to Phillip Boutté Jr. about Phil about costume and character design, and how his experience as a child actor influenced his purpose today.

The Department of State is pleased to announce the selection of ES Global—in partnership with Trahan Architects and BRC Imagination Arts—to design and construct the USA Pavilion at Expo 2025 Osaka.

Research is crucial to strong spatial storytelling. Whether developing a cultural center or a brand home, two types of research are useful in this work: strategic research and deep research.

With new investment and tech, stadium and arena tours like Climate Pledge are legit businesses on their own.

In this episode of Masters of Storytelling, Maya talks to Joe Rohde, former Disney Imagineer, about narrative placemaking, deep research, and the public responsibility of the storyteller. 

A Senior Spatial Designer and BRC Swiss Army Knife, Anthony Onibon is a collaborative problem solver who embodies qualities we consider indispensable.

BRC is pleased to present Masters of Storytelling, a new podcast about the legendary people, ideas, and strategies that have redefined how we think about storytelling, across every medium: from books to the board room, film to physical spaces.

The Raiders and BRC created a tour that appeals to Raider Nation and creates new loyalists through an immersive experience that uses the facility as a backdrop to share the team’s storied history.