Here's the latest news from BRC around the world:
Christian Lachel was a featured guest for On Brand Podcast where he discusses creating brand homes and experiences and how to celebrate the world of the audience.
“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences through his work at BRC Imagination Arts creating “homes” for brands like Ford and Jameson. We explored all of this and more on this week’s On Brand podcast.
POWER OF ROCK EXPERIENCE OPENS AT THE ROCK AND ROLL HALL OF FAME
The new Power of Rock Experience gives fans a front row seat to the greatest live performances from the Rock Hall vault and offers unprecedented access to legendary inductees. The new signature experience opens to the public July 1.
The Power of Rock Experience was a multi-year collaboration between the Rock Hall design team, Westlake Reed Leskosky and world-renowned experience design agency BRC Imagination Arts.
“Rock and roll music has a singular power to inspire and connect us,” said Christian Lachel, executive creative director and vice president at BRC Imagination Arts. “It’s unlike any other art form and we set out to capture that energy and raw emotion in an experience that can be appreciated by everyone.”
brc presents at cannes lions international festival of creativity
BRC's Christian Lachel moderated a session on Scenography and The Art of Experiential Marketing with Jameson Irish Whiskey, Ford ,Heineken and AmorePacific. They explored how their brands apply the principles of scenography to create share-worthy experiences that deepen consumer loyalty and leave them with a long-lasting emotional souvenir.
- Business & Finance - "How the Irish are making their mark at Cannes Lions this week"
CHRISTIAN LACHEL NAMED ONE OF BIZBASH'S MOST INNOVATIVE PEOPLE IN EVENTS AND MEETINGS
USA PAVILION ASTANA OPENS
BRC Imagination Arts is proud to share that the USA Pavilion in Astana, Kazakhstan is officially open! The USA Pavilion experience celebrates this Energy of Life through the imagination, innovation, and ingenuity of the American people.
- Forbes – "With World Expo 2017, Kazakhstan Takes Another Step Into the Global Stage"
- Forbes – "5 Reasons to visit World Expo 2017 Astana Now"
- Astana Times – "Astana Expo 2017 kicks off with dazzling show, concert, and fireworks"
- InPark Magazine – "USA Pavilion Designed by BRC Imagination Arts to Explore “Infinite Energy” at Astana 2017"
GUINNESS STOREHOUSE IS TOP IRISH TOURIST ATTRACTION
Fáilte Ireland, the Irish tourist development authority, has published its annual list of the country’s top attractions.
Most of the attractions included in the list registered good growth during 2016. After years of strong performance, Dublin’s Guinness Storehouse retained the top spot with 1.6m visitors and potential brand ambassadors.
ravinia FESTIVAL to host two-season celebration of bernstein centennial
The Ravinia Music Box is expected to open in 2019 with a major Bernstein traveling exhibit that will include personal mementos and the composer’s piano. The new building, to be erected in underutilized space beyond the north lawn seating area, will include two galleries and a 65-seat theater featuring a paced experience created by BRC Imagination Arts.
tripadvisor reveals top-trending us attractions
The Grand Ole Opry is the “hottest” attraction in the US this spring, according to a report from TripAdvisor. The Nashville music hall and 24 other attractions have been rated based on year-over-year search activity on the TripAdvisor's travel review website.
JAMESON DISTILLERY BOW STREET OPENS
Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys, has announced the reopening of the home of Jameson in Smithfield, Dublin, following a total investment of €11 million.
- Forbes - "Jameson Distillery in Dublin Debuts New Look And Ultimate Whiskey Tasting Adventures"
- Irish Independent - "Inside Dublin's €11 million new Jameson Distillery experience"
- Brandchannel - "Take a Bow: 5 Questions With Jameson’s Iconic Distillery Refreshers" featuring Christian Lachel and John Carroll
- Joe Magazine - "Inside Jameson Distillery Bow St. - We take a look around their newly renovated home"
- Attractions Management, Leisure Media - "That's the Spirit" featuring Christian Lachel
Rock & Roll Hall of Fame Receives Historic Donation for Transformation Project
Undertaking the biggest transformation in its 21-year history, The Rock & Roll Hall of Fame has received a historic $9 million donation from Chris and Sara Connor to create the Connor Theater. When it opens this summer, the theater will house an epic signature experience featuring arena-quality sound, larger-than-life video screens and fan interactivity that will bring audiences closer to their favorite artists than ever before.
Chicago Blues Experience announces plan for Loop museum
The Chicago Blues Experience, a proposed 50,000-square-foot museum that had been hoping for a sweet home on Navy Pier, will instead be setting up shop in the Loop.