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  1. Projects
  2. EXPO 2010 Shanghai: Information & Communications Pavilion

EXPO 2010 Shanghai: Information & Communications Pavilion

Dream BIG

Voted one of Expo 2010 Shanghai’s most popular experiences, the Information and Communications Pavilion presented by China Mobile and China Telecom captured the hearts of visitors from around the world. BRC augmented the pavilion story and experience with a one-of-a-kind mobile device to take each guest on a personalized journey into an exciting world of infinite possibilities.

BRC was named China Mobile’s Expo Partner of the Year for Outstanding Achievement and collaboration. China Mobile continues to one of China’s most valuable brands.
Client
China Mobile And China Telecom
Location
Shanghai, China
Services
  • Strategic Planning
  • Concept Development
  • Design Detail
  • Production
  • Programming
  • Immersive Media Production
  • Guide Training
  • Technical Operations
Project Highlights

3M

Welcomed over three million guests in six months

98%

98% visitor satisfaction rating

7

Winner of 7 awards including a THEA Award for exemplary achievement in the integration of technology with storytelling

Top 3

Ranked among the top 3 corporate pavilions by Neilson Pavilion Rankings

Top 10

Ranked among the top 10 pavilions for the entire expo by Neilson Pavilion Rankings

Top 3

Ranked among the top 3 pavilions most liked by children by Neilson Pavilion Rankings
World Expo Shanghai 2010 ICP
World Expo Shanghai 2010 ICP
World Expo Shanghai 2010 ICP
World Expo Shanghai 2010 ICP
World Expo Shanghai 2010 ICP
World Expo Shanghai 2010 ICP
World Expo Shanghai 2010 ICP
World Expo Shanghai 2010 ICP
World Expo Shanghai 2010 ICP