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EXPO 2010 Shanghai: SAIC-GM Pavilion

The future of autonomous and smart mobility

BRC worked with transportation giants SAIC (China) and General Motors (International) to create one of the most popular corporate pavilions at Expo 2010 Shanghai. Guests experienced a bold, optimistic vision of the year 2030, where cities, cars, and road infrastructure have been reinvented to create a world of “total autonomous and smart mobility.”

PROJECT HIGHLIGHTS
• 2.2 million visitors with over a 90% guest satisfaction score
• Top Corporate Pavilion at Expo 2010 Shanghai – Tencent Expo Awards
• Six “Expo Oscar Awards” for Best Presentation and Technology
• Named Top Pavilion at Expo 2010 Shanghai with Greatest Impact on the Future
Client
SAIC-General Motors International And Dentsu
Location
Shanghai, China
Services
  • Strategic Planning
  • Theme & Concept Development
  • Production
  • Immersive Media Technical Design
Project Highlights

2.2M

Welcomed over 2.2 million guests

90%

95% visitor satisfaction rating

#1

Named Top Pavilion at Expo 2010 Shanghai with Greatest Impact on Future
Expo 2010 Shanghai, SAIC-GM Pavilion
Expo 2010 Shanghai, SAIC-GM Pavilion
Expo 2010 Shanghai, SAIC-GM Pavilion
Expo 2010 Shanghai, SAIC-GM Pavilion

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