In 2012, the Netherlands Horticulture Council entrusted BRC to develop the overall concept design, theme, and unifying story for Floriade, the world’s largest, once-a-decade horticultural fair. BRC’s thematic design immersed visitors in “Nature As Theater,” with a magical Welcome Garden, multiple experience zones, and a live 360˚ spectacular. The result was a global showcase highlighting the circular economy and sustainability best practices.
