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  2. Rock & Roll Hall of Fame Museum

Rock & Roll Hall of Fame Museum

Rock Connects Us

Welcome to the new Rock & Roll Hall of Fame, re-Mixed and re-Mastered for the 21st century. BRC, in collaboration with the Rock & Roll Hall of Fame and the Rock Hall of Fame Foundation & Archives, implemented an exciting new strategic master plan that reconceived the visitor experience at every guest engagement point. This transformative work is ongoing.

BRC’s work includes the all-new Rock Plaza with the “Long Live Rock” signature lettering, brand ID, new lighting and audio across the campus, Harley and motorcycle parking, and summer concert stages; the “Power of Rock” immersive concert experience created in collaboration with Jonathan Demme; the Hall of Fame gallery and New Inductee exhibit; and preliminary planning for the wildly popular interactive Garage.

The transformation of the Rock & Roll Hall of Fame is exciting, engaging, and joyous as the music itself. It also reminds us that Rock and Roll is a spirit and attitude that connects us.
Rock & Roll Hall Of Fame Museum
Cleveland, Ohio
  • Strategic Planning
  • Story & Concept Development
  • Design Detail
  • Experience Design
  • Schematic Design
  • Immersive Media Production
  • Production
  • Installation & Integration
  • Programming & Technical Training
  • Brand ID & Marketing Strategy
  • Retail Design
Project Details


This new Rock & Roll Hall of Fame does more than entertain and educate. It turns music fans into advocates for Rock & Roll, ensuring that rock remains a vital cultural and social force. Now the astonishing collection of artifacts comes alive for guests as they experience the awesome Power of Rock for themselves.


The Rock & Roll Hall of Fame had a great collection of artifacts, but the Hall of Fame lacked excitement. How could this place be reimagined so that rock fans from around the world would find an experience as thrilling, joyous, and engaging as the greatest rock concert they’d ever attended?


BRC transformed a museum into an on-going Rock & Roll event. We created a “Power of Rock” show that used concert sound and lighting to showcase the greatest “RRHOF Induction Ceremony” performances as if they were happening live, in the room. We created a memorable multi-media, multi-sensory rock experience for everyone.

Key learnings

Music is all about sensation and emotion. Using the tools that rock stars use—incredible music, powerful sound, incredible lyrics, and dynamic lighting—the reimagined Rock & Roll Hall of Fame brings the music to life for guests, creating a memorable, emotional experience and connecting with today’s rock fans in new, exciting, and innovative ways.
Rock and Roll Hall of Fame
Rock and Roll Hall of Fame

“A bucket list trip that one will truly cherish. Dare we say PRICELESS!”

— Tripadvisor
Rock and Roll Hall of Fame
Rock and Roll Hall of Fame
Rock and Roll Hall of Fame
Rock and Roll Hall of Fame