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- BRC Presents At Cannes Lions International Festival Of Creativity
BRC Presents At Cannes Lions International Festival Of Creativity
Author
BRC
Date
06/20/2017
![Scenography](https://mlcb8cov7zqm.i.optimole.com/cb:stNG~39ecf/w:auto/h:auto/q:mauto/f:avif/https://brcweb.com/wp-content/uploads/2021/07/image-21.jpg)
BRC’s Christian Lachel moderated a session on Scenography and The Art of Experiential Marketing with Jameson Irish Whiskey, Ford, Heineken, and AmorePacific. They explored how their brands apply the principles of scenography to create share-worthy experiences that deepen consumer loyalty and leave them with a long-lasting emotional souvenir.