Executive Development Director
Donna Davidson
About
NAME: Donna Davidson
ROLE: Executive Development Director
BASED: United Kingdom
AT BRC SINCE: 1998
ROLE: Executive Development Director
BASED: United Kingdom
AT BRC SINCE: 1998
About Donna
About Donna
Donna Davidson is Executive Development Director at BRC, where she shapes award-winning experiential projects that redefine their categories, from branded visitor attractions and distilleries to museums and cultural destinations. Her portfolio includes high-profile projects such as Johnnie Walker Experience Edinburgh, Jameson Distillery Bow St., the Museum of Liverpool, various World Expo pavilions, and the Abraham Lincoln Presidential Library and Museum.
Originally from California, Donna relocated to the UK in the early 2000s to lead BRC’s European operations and has since guided international initiatives with the same passion and precision. She began her career working on projects for Universal Studios and Disney legends Don Iwerks, Rolly Crump and Bob Rogers, building a foundation in themed entertainment and large-scale experiential design.
A frequent speaker at industry events, including London Experience Week 2026, Donna draws inspiration from theatre, travel, and history, consistently transforming ideas into immersive experiences that engage, inspire, and leave a lasting impact.
“Don’t be afraid to take bold ideas, explore every possibility, and turn them into experiences that make the world a better place.”
– Donna Davidson
Highlights
Disciplines
Project Development
Executive Project Oversight
Executive Project Leadership
Executive Project Oversight
Executive Project Leadership
First experience that moved me
Going to Disneyland Anaheim as a child with my grandmother every Christmas. It was magic and
Inspired my love for story, artistry, craftmanship and world building.
Inspired my love for story, artistry, craftmanship and world building.
Most Meaningful BRC project
It is hard to select any one project as they all have meaning to me. We use Deep Story for each of our projects so we can tell their stories well. I honestly fall in love with each project as we learn about their stories. They are the stories that give meaning and purpose and hope for tomorrow. Every one of BRC’s projects remains in my heart forevermore whether I am involved or not because they are created from BRC’s DNA that is Magic with Heart
Clients
