Projects
Absolut Home

Absolut Home

One Great Home for the Absolut “One Community”

At the Absolut Home in Åhus, Sweden, guests are immersed in Absolut’s One Source, One Community philosophy that focuses on quality, diversity, culture, and sustainability. BRC transformed a villa in the small Swedish community into a series of connected multi-sensory experiences. Guests engage emotionally in the story of Absolut, explore the sustainable ingredients, process, and enjoy a signature mixology class. The Absolut Home also features a world-class restaurant and garden catering for local and sustainable cuisine, paired with signature cocktails. Together, these elements bring the values of Absolut to life in an authentic and tangible experience that guests love.

AWARDS:

Transform Awards Europe 2021, Silver, Best Brand Experience
World Travel Awards, Europe’s Leading Vodka Distillery Tour

Client

The Absolut Company

Location

Åhus, Sweden

Services

Strategic Planning
Concept Development
Design Detail
Production
Technical Programming
Installation & Implementation
Guide Training

Project Highlights

#1

#1 thing to do in Åhus on Tripadvisor

180 +

Over 180 five star reviews on Tripadvisor

+ 36%

Average revenue per guest increased by 36%

Project Details

Overview

The Absolut Home, like everything Absolut does, is a community gathering place that affirms their One Source and One Community philosophy. Guests emerge with an understanding that every single bottle of Absolut is produced in this small village in Southern Sweden by artisans who achieve the highest quality standards and are made aware of the company’s rigorous goals for sustainability and environmental integrity.

Challenge

Absolut came to BRC to create a must-see destination where local and international visitors can experience the Absolut “One Source” story and witness firsthand Absolut’s commitment to community, agriculture, and craftsmanship, and discover how these come together to create a more sustainable world.

Solution

BRC converted a 100-year-old villa adjacent to the company’s vodka distillery into a 700 sq. meter sustainable brand home with a series of connected multi-sensory experiences and a world-class farm-to-table restaurant and sensory garden. Each room of the brand home communicates a different aspect of Absolut’s history and commitment to the local community, the environment, and the fellowship that has developed over generations between farmers and distillers.

Key learnings

Modern distillery visitors expect more than a factory tour and goodbye drink. Guests genuinely want to learn where their favorite products come from, enjoy a next-level tasting experience, and deep dive into the brand world along with their fellow brand-lovers. A well-executed brand home must include a multi-sensory and communal storytelling experience that turns guests from casual customers to brand advocates.