Creating positive ripple effects for a more vibrant community
BRC was engaged by the Federal Reserve Bank of San Francisco to create a new kind of visitor center that will transform perceptions of this enigmatic institution into a premier public service organization that works for everyone. Here, guests will get to know the people of the Fed as a family of public servants working on big goals, like racial equity and climate risk.
The new SF Fed Visitor Center is a place of storytelling and inclusion. It is a place to listen, learn, share, and reflect so we can collectively build a brighter future and an economy that works for everyone. This is a place to cultivate unreserved opportunity. This is YOUR Fed.