Projects
Las Vegas Raiders’ Allegiant Stadium Tour

Las Vegas Raiders’ Allegiant Stadium Tour

A Vegas worthy tour through Raiders’ history and culture

There’s never been a stadium tour like the Las Vegas Raiders’ Allegiant Stadium Tour. BRC welcomes fans from around the world to experience this behind-the-scenes journey through Raiders’ history and culture, filled with surprises you could only find in Vegas. The tour is much more than a walk through the new stadium. This is an initiation into the worldwide phenomenon known as Raider Nation, an international fellowship of fans united by their devotion to the Las Vegas Raiders.

AWARDS:

USA Today 10Best: #3 Best New Attraction, 2021
Tiqets 2021, Most Innovative Venue Award
Stadium Business Summit Awards 2021, Fan Experience Award
Transform Awards NA 2021, Silver, Best Use of Content in a Live or Experiential Setting
Best of Las Vegas 2021: Best Family Attraction
Best of Las Vegas 2021: Best Place to Take Visitors
Best of Las Vegas 2021: Best Tour
MUSE Creative Awards 2022, Gold, Experiential/Immersive

Client

Las Vegas Raiders

Location

Las Vegas, Nevada

Services

Story & Concept Development
Design
Immersive Media Production
Production
Technical Systems
Installation & Integration
Guide Training

Project Details

Overview

The Raiders are like no other team in professional football. The stadium is a reflection of their unique identity: proud, defiant, boisterous, jubilant. This tour is a celebration of Raider spirit, and an “open house” for members of Raider Nation from around the world.

Challenge

The Raiders were looking for a next generation fan experience that would create new opportunities for non-game day revenue. How could BRC break through the boilerplate boredom of most stadium tours? This had to be a tour that no other NFL team would produce, because no other NFL team inspires the fanatic loyalty of the Raiders.

Solution

Through the new tour experience, BRC transformed the stadium from a sports venue into a clubhouse for Raider fans from around the world. We invite guests to experience the fire that owner Al Davis described as the core Raider value: the unquenchable, relentless will to win. From the very first moment, guests are impressed by the Raiders legacy and leave Allegiant Stadium fully initiated into the worldwide phenomenon known as Raider Nation.

Key Learnings

Today’s sports fans expect an incredible fan experience before, during, and after the game. The Raiders Organization knew that this stadium tour was more than an opportunity for the Raiders to show off their new stadium; it’s an invitation to join a global fellowship of Raiders enthusiasts.

Project Highlights