The Rock & Roll Hall of Fame

“The Rock and Roll Hall of Fame Museum is a wonderful way to open the mind of a young musician. The exhibits are intriguing and interactive. My son is learning guitar and left the museum determined to have his clothes and instruments displayed there one day.”
— TripAdvisor

BRC worked closely with the world-renowned Rock and Roll Hall of Fame to reimagine and implement an all-new visitor experience in the spirit of the music itself – bold, creative, and energized. The “re-mixed, re-mastered” Rock Hall experience connects fans and audiences with the raw emotion, spectacle, and power of rock as a vital cultural and social force. The collaboration includes a new signature show experience in collaboration with Jonathan Demme, an all-new experiential master plan, brand ID and marketing strategy, ticketing, hospitality, food and beverage, and retail.

For more information on this project, please contact us.