The Power Of Emotional Brand Storytelling And Experience Marketing

“Entertainment has always revolved around creating an engaging and emotional story. Great stories touch the heart of the audience and take people on unforgettable journeys. The same is true for brand stories. Unforgettable customer experiences have a strong central theme that provides structure, and their narratives reflect shared audience values.” – Christian Lachel, Executive Creative Director and Vice President at BRC Imagination Arts.