Senior Creative Producer
Alicia Hungerford
About
NAME: Alicia Hungerford
ROLE: Senior Creative Producer
BASED: Burbank, CA, USA
AT BRC SINCE: 2015
ROLE: Senior Creative Producer
BASED: Burbank, CA, USA
AT BRC SINCE: 2015
About Alicia
“It all comes back to human emotion”
Alicia Hungerford is a Senior Creative Producer at BRC Imagination Arts with over a decade of experience leading brand destinations and cultural institutions around the world. Her credits include Johnnie Walker Experience, Absolut Åhus, Mumm Napa, Cailler Chocolate Parc, and the Rock and Roll Hall of Fame.
Alicia drives projects from vision to opening day – bridging client and creative team, holding the integrity of the work through every phase, and seeing it all the way through to guide and operator training. She is deeply committed to inclusive design and human-centered storytelling, believing that the best experiences are ones that feel purposeful, timeless, and alive. That ethos is rooted in a career that began with training in history and marketing, working in museums and nonprofits, then honing her skills at Disney ABC Marketing before coming to BRC, where she is an integral part of the creative leadership team and serves on the Strategy & Business Committee.
Alicia is an emerging thought leader at conferences like TEA Inspire 2026, sharing her perspective on cultural authenticity, inclusive storytelling, and timeless experiences.
We have the chance to expand people’s world view in every project, no matter the subject, because it all comes back to human emotion, connection, and joy.
– Alicia Hungerford
Highlights
Disciplines
Concept, Masterplanning, Vision
Design Development
Production and Installation
Training
Design Development
Production and Installation
Training
First experience that moved me
The first time I stood in the Moments of Happiness show at the World of Coca-Cola I realized how important it was to create moments that connect to the heart of the audience.
My first Charrette taught me that great work requires deep listening — and that creative vision and business strategy are inseparable. Sitting with a client, feeling the weight of their investment, I understood for the first time the complexity and responsibility of what we do
My first Charrette taught me that great work requires deep listening — and that creative vision and business strategy are inseparable. Sitting with a client, feeling the weight of their investment, I understood for the first time the complexity and responsibility of what we do
Most Meaningful BRC project
The Four Corners Distilleries of Destination Scotland were so impactful for me because we were telling stories that made locals proud of their culture and visitors more connected to the people and place. These projects made a real impact on Scottish tourism as a whole — and I am genuinely proud of the work we put into making that happen.
Featured News
Clients
