Global Experiential Agency BRC Imagination Arts Continues To Add Clients And Expand Its Leadership Team In 2020

New Brand Homes, Museums and Cultural Experiences in Development for The Las Vegas Raiders, Horse Soldier Bourbon, Ravinia Festival and the Herbert Hoover Presidential Library and Museum.

Maya Guice, Cara Pico and Edward Hodge Join Expanded Leadership Team

While COVID-19 has disrupted businesses, especially those focused on in-person experiences, BRC Imagination Arts (BRC), the global experience strategy, design and production agency, has continued to win new brand, cultural and museum destination projects. The creative agency is currently developing new emotionally engaging experiences for The Las Vegas Raiders, Horse Soldier Bourbon, the Herbert Hoover Presidential Library and Museum and Ravinia Festival. BRC is also building exciting new brand homes and immersive experiences for long-time clients such as The Henry Ford Museum of American Innovation.

As one of its latest additions, BRC will join Horse Soldier Bourbon, Rogers Stirk Harbour + Partners (RSHP) and EOP Architects to create a new luxury distillery site spanning across 202-acres. In addition to creating a transformative new distillery experience, the project aims to bring global visitors to Kentucky’s booming bourbon scene and invigorate Somerset-Pulaski County.

Supporting this new client work, BRC has also expanded its senior leadership steering committee.