Chief Creative Officer
Christian Lachel
About
NAME: Christian Lachel
ROLE: Chief Creative Officer
BASED: Burbank, California
AT BRC SINCE: 1997
ROLE: Chief Creative Officer
BASED: Burbank, California
AT BRC SINCE: 1997
About Christian
“We create experiences that touch the heart.”
Christian Lachel is BRC’s Chief Creative Officer, responsible for shaping the strategic and creative direction of a company that has spent 40 years at the forefront of experiential design. He works across all project types: brand homes, cultural attractions, world expositions, and innovation centres, bringing a rare combination of narrative intelligence and spatial thinking to every brief.
His work is grounded in the belief that the most powerful experiences are those that begin with a story. One that is honest, specific, and told with genuine conviction. Before joining BRC, Christian built his career across agency, broadcast, and editorial environments, developing a fluency in how stories are constructed and why they land.
He regularly speaks at industry conferences on the future of experience design, brand storytelling, and inclusive creative practice. Recent engagements include moderating sessions on inclusive design at the Brand Experience Center Conference in Dublin.
It takes work to go deeper. It takes work to get in under the hood and get to the heart. And if you do that, then magical things can happen.
– Christian Lachel
Highlights
Disciplines
Creative strategy
Narrative design
Spatial storytelling
Brand experience
Narrative design
Spatial storytelling
Brand experience
Featured Projects
First experience that moved me
ASK Team member for a quote e.g Walking into the Panthéon in Rome at age nine. I didn’t understand it yet, but I felt it entirely.”
Most Meaningful BRC project
ASK Team member for a quote eg. “Legend of Luna was a story that spoke to 10 year old me”
“If you’re not trying to create change, don’t create an event.”
– In his own words
Featured News
Clients
