Chief Creative Officer

Christian Lachel is BRC’s Chief Creative Officer, responsible for shaping the strategic and creative direction of a company that has spent 40 years at the forefront of experiential design. He works across all project types — brand homes, cultural attractions, world expositions, and innovation centres — bringing a rare combination of narrative intelligence and spatial thinking to every brief.

His work is grounded in the belief that the most powerful experiences are those that begin with a story — one that is honest, specific, and told with genuine conviction. Before joining BRC, Christian built his career across agency, broadcast, and editorial environments, developing a fluency in how stories are constructed and why they land.

He regularly speaks at industry conferences on the future of experience design, brand storytelling, and inclusive creative practice. Recent engagements include moderating sessions on inclusive design at the Brand Experience Center Conference in Dublin.